Equine Website Design & Marketing/Davis Innovation

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WELCOME!

Focusing on equine and sports businesses, Davis Innovation provides highly effective media, marketing and design services including website design, logo design, social media content, public and media relations for clients from racetrack to show ring to farm and everywhere in between.

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LATEST DEVELOPMENTS

Churchill Downs 'cowboys' become Irish for a day for Notre Dame fans. (Davis video)

A Home for Every One of Them. Marketing/educational video project for Second Stride

Pleased to announce our latest website design for horseracing game-changer StrideSafe USA.

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Davis' creative concept to 'get the vote out' for Doug O'Neill Racing stable's Hot Rod Charlie culminating in the 2021 Secretariat Vox Populi award as the people's choice for favorite horse of the year.

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2021
Davis Innovation becomes official digital
marketing partner/sponsor of Kentucky
Racing Spotlight Radio on ESPN 680. Promo support and design, including social media and logo.

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2021
Now a proud member of the Board of Directors of Kentuckiana Friends of V Foundation. Supporting and funding cancer research in Kentucky and Indiana.

Backside (and grandstand) scenes of our people doing their thing on a typical morning at Churchill.

Backside (and grandstand) scenes of our people doing their thing on a typical morning at Churchill.

A throwback 4th of July tribute to the old Saturday Evening Post. Back to a time when pride in America was celebrated so beautifully on these covers into the 50s. Have a happy and safe holiday! 🇺🇲

A throwback 4th of July tribute to the old Saturday Evening Post. Back to a time when pride in America was celebrated so beautifully on these covers into the 50s. Have a happy and safe holiday! 🇺🇲

Some preview photos of a very special arrival @secondstride... stay tuned!

Some preview photos of a very special arrival @secondstride... stay tuned!

A beautiful @brendanwalsh978 trainee.

A beautiful @brendanwalsh978 trainee.

💪RAGING TORRENT continues to impress for client @dougoneillracing winning the $1M G1 Metropolitan Handicap yesterday. Serving up hot graded stakes victories like a Waffle House waitress at 2am 🧇🧇🧇. An amazing force of a horse! Congratulations Team O'Neill! @coglianesephotos @projoe_4life photo

💪RAGING TORRENT continues to impress for client @dougoneillracing winning the $1M G1 Metropolitan Handicap yesterday. Serving up hot graded stakes victories like a Waffle House waitress at 2am 🧇🧇🧇. An amazing force of a horse! Congratulations Team O'Neill! @coglianesephotos @projoe_4life photo

Happy #NationalDonutDay🍩

Happy #NationalDonutDay🍩

Great to see a huge group of champion swimmers from all over the country attending the races today! Welcome @usaswimmingnextgen!

Great to see a huge group of champion swimmers from all over the country attending the races today! Welcome @usaswimmingnextgen!

🌟 davisinnovation.com

🌟 davisinnovation.com

Two more @secondstride beauties ready to run their way into your ❤️.

Two more @secondstride beauties ready to run their way into your ❤️.

A plug for my talented daughter @aedavis531 who beautifully captured my sweet Katie. 😪❤️💕. She does this for spending $$ if you're interested 😁😁

A plug for my talented daughter @aedavis531 who beautifully captured my sweet Katie. 😪❤️💕. She does this for spending $$ if you're interested 😁😁

Back to normal and back to (post Derby) business!

Back to normal and back to (post Derby) business!

A couple newbies now available for adoption @secondstride. These two had to wait through Derby to get listed so take a look and inquire today!

A couple newbies now available for adoption @secondstride. These two had to wait through Derby to get listed so take a look and inquire today!

What a difference a day makes. People watching from #kentuckyoaks to #kentuckyderby. 😁😍

What a difference a day makes. People watching from #kentuckyoaks to #kentuckyderby. 😁😍

As a lifelong Toby Keith fan, I'm sorry Render Judgment didn't do better in the big race. However the story was wonderful and it was great to see his family enjoy the ride. Just like for many others, Toby provided the soundtrack to some very happy days in my life. Hoping RJ has some good racing days ahead! #kentuckyderby #renderjudgment

As a lifelong Toby Keith fan, I'm sorry Render Judgment didn't do better in the big race. However the story was wonderful and it was great to see his family enjoy the ride. Just like for many others, Toby provided the soundtrack to some very happy days in my life. Hoping RJ has some good racing days ahead! #kentuckyderby #renderjudgment

Beautiful Baeza bringing up the rear of the #kentuckyderby post parade.

Beautiful Baeza bringing up the rear of the #kentuckyderby post parade.

All the kisses in the world for new #kentuckyderby champion Sovereignty. Congratulations to all connections.

All the kisses in the world for new #kentuckyderby champion Sovereignty. Congratulations to all connections.

Bath time for this Brendan Walsh trainee @churchilldowns 💦🛀
@brendanwalsh978

Bath time for this Brendan Walsh trainee @churchilldowns 💦🛀
@brendanwalsh978

In 3 weeks this will look alot different. 🌹

In 3 weeks this will look alot different. 🌹

🏌‍♂️⛳️ You're not working anyway so.....
Tix/Info at Secondstride.org.

🏌‍♂️⛳️ You're not working anyway so.....
Tix/Info at Secondstride.org.

🤔Where to start? SO many reasons to attend this year's Derby week Champions Night FORE the Horses event at @valhallagolf. How about the good old southern hospitality at a remarkable venue? Please join us for a very special evening. More exciting details in the works. Stay tuned! Limited tickets available! SecondStride.org

🤔Where to start? SO many reasons to attend this year's Derby week Champions Night FORE the Horses event at @valhallagolf. How about the good old southern hospitality at a remarkable venue? Please join us for a very special evening. More exciting details in the works. Stay tuned! Limited tickets available! SecondStride.org

I say we earned this Spring after what we've been through. And the @secondstride yearlings seem to agree.

I say we earned this Spring after what we've been through. And the @secondstride yearlings seem to agree.

Spring beauty and the beauties of @secondstride.

Spring beauty and the beauties of @secondstride.

Dale @romans_racing taking some time to do a little hot-walkin' this morning.

Dale @romans_racing taking some time to do a little hot-walkin' this morning.

Okay. I'll bite. 😅
#studioghibli #chatgpt

Okay. I'll bite. 😅
#studioghibli #chatgpt

Must be Spring. Steamy athletes in the morning. 💨@reprooney Bridgie Bop for @romans_racing.

Must be Spring. Steamy athletes in the morning. 💨@reprooney Bridgie Bop for @romans_racing.

Beware the charging mares of @secondstride. 😬😲 Thanks to @farfromkaputt for protecting me.
*

#thoroughbredsofinstagram #Thoroughbred #thoroughbredadoption #horseracing #kentuckyderby #kentuckytourism #adoptahorse #horseadoption

Beware the charging mares of @secondstride. 😬😲 Thanks to @farfromkaputt for protecting me.
*

#thoroughbredsofinstagram #Thoroughbred #thoroughbredadoption #horseracing #kentuckyderby #kentuckytourism #adoptahorse #horseadoption

Something about the light at @gulfstreampark hits different. Here, @romans_racing Tammy Fox and Maui Strong chase the sun early Saturday morning.

Something about the light at @gulfstreampark hits different. Here, @romans_racing Tammy Fox and Maui Strong chase the sun early Saturday morning.

Thank you Albino Martinez for rep'ing Davis Innovation so well. He's red-carpet-ready with this ensemble. 😁🙏😍 Looking great! Still have some helmet covers left. Message me if you want one! ➡️ davisinnovation.com - Equine marketing, web design, PR, photo, you name it!

Thank you Albino Martinez for rep'ing Davis Innovation so well. He's red-carpet-ready with this ensemble. 😁🙏😍 Looking great! Still have some helmet covers left. Message me if you want one! ➡️ davisinnovation.com - Equine marketing, web design, PR, photo, you name it!

Horse therapy this morning spending time with @romans_racing star filly Dreaming of Mo. What a sweet girl. 💕

Horse therapy this morning spending time with @romans_racing star filly Dreaming of Mo. What a sweet girl. 💕

Congratulations to connections of today's $20M #SaudiCup winner Forever Young.

Congratulations to connections of today's $20M #SaudiCup winner Forever Young.

⌛️YOU'RE RUNNING OUT OF TIME! Still raffle tickets left for that coveted Derby box for 6️⃣! LINK in BIO to purchase.

⌛️YOU'RE RUNNING OUT OF TIME! Still raffle tickets left for that coveted Derby box for 6️⃣! LINK in BIO to purchase.

The only ones not sick of this weather? The horses. Especially young Arthur here, a yearling (by Tacitus) soon available for adoption to the right home @secondstride.

The only ones not sick of this weather? The horses. Especially young Arthur here, a yearling (by Tacitus) soon available for adoption to the right home @secondstride.

Do horses know they're heading to a happy home? I think so! Enjoy this adoption video and consider buying a raffle ticket for the Kentucky Derby (or Oaks) to help the cause! A box for 6, food and bev included and a VERY reasonable price considering only 151 will be sold! Visit secondstride.org to purchase!

#secondstride
#Thoroughbred #horsefirst
#puthorsesfirst #kentuckyderby #kyderby #ottb #retiredracehorse #thoroughbredaftercare #adoptahorse #horseforadoption #thoroughbredsofinstagram #thoroughbredadoption #horseracing #horseadoption #louisville #championsnight

Do horses know they're heading to a happy home? I think so! Enjoy this adoption video and consider buying a raffle ticket for the Kentucky Derby (or Oaks) to help the cause! A box for 6, food and bev included and a VERY reasonable price considering only 151 will be sold! Visit secondstride.org to purchase!

#secondstride
#Thoroughbred #horsefirst
#puthorsesfirst #kentuckyderby #kyderby #ottb #retiredracehorse #thoroughbredaftercare #adoptahorse #horseforadoption #thoroughbredsofinstagram #thoroughbredadoption #horseracing #horseadoption #louisville #championsnight

.@eherr4th smokin' through that breeze!

.@eherr4th smokin' through that breeze!

🏆Eclipse Award Horse of the Year Thorpedo Anna. Congratulations to @mcpeek.kenny @mcpeekracingkee @sherrimcpeek and all connections. She's an inspiration and can't wait to see what she does next. 👏

#thorpedoanna #ntra #eclipseawards #horseracing

🏆Eclipse Award Horse of the Year Thorpedo Anna. Congratulations to @mcpeek.kenny @mcpeekracingkee @sherrimcpeek and all connections. She's an inspiration and can't wait to see what she does next. 👏

#thorpedoanna #ntra #eclipseawards #horseracing

Say what you want about this cold and snow, it's sure provides a beautiful setting for the horses of @secondstride. 😍❄️🏂

Say what you want about this cold and snow, it's sure provides a beautiful setting for the horses of @secondstride. 😍❄️🏂

🍀🎉Celebrating the Fighting Irish victory in the CFB Sugar Bowl, I just HAD to resurrect these gems. Considering this is the 100th Anniversary of the legend of the Four Horsemen of Notre Dame, a tip of the hat (and helmet) to my outrider friends of @churchilldowns for recreating this (twice now!) for Notre Dame fans. You guys are the best. #GoIrish! 🍀🏈 @ndfootball #sugarbowl #fourhorsemen

🍀🎉Celebrating the Fighting Irish victory in the CFB Sugar Bowl, I just HAD to resurrect these gems. Considering this is the 100th Anniversary of the legend of the Four Horsemen of Notre Dame, a tip of the hat (and helmet) to my outrider friends of @churchilldowns for recreating this (twice now!) for Notre Dame fans. You guys are the best. #GoIrish! 🍀🏈 @ndfootball #sugarbowl #fourhorsemen

Thank you Dr. Barrett Bernard & Bryan for asking me to take some shots of their beloved O BESOS before he heads to stud (💋muchos besos para O Besos💋). I SO enjoyed recording their journey during the 2021 Kentucky Derby and now the emotional goodbye as he heads off to even greener pastures. Special owners. Special horse. (Bryan made me promise not to photoshop 'that team' off his hat....😫🤢)

Thank you Dr. Barrett Bernard & Bryan for asking me to take some shots of their beloved O BESOS before he heads to stud (💋muchos besos para O Besos💋). I SO enjoyed recording their journey during the 2021 Kentucky Derby and now the emotional goodbye as he heads off to even greener pastures. Special owners. Special horse. (Bryan made me promise not to photoshop 'that team' off his hat....😫🤢)

Thrilled to announce the newest partnership for Kentuckiana Friends of V... @noblefunkbrewing! Check out their Trivia Night every Thursday and listen to the VShow on ESPN 680 Louisville at 2:45 every Thursday for the "Thursdays Trivia Throwdown" KFOV.ORG for more info on this great group!

Great 🍻, phenomenal 🍕, and a portion going to cancer research! 🙏 It doesn't get better than that! #TogetherWeFightCancer

Thrilled to announce the newest partnership for Kentuckiana Friends of V... @noblefunkbrewing! Check out their Trivia Night every Thursday and listen to the VShow on ESPN 680 Louisville at 2:45 every Thursday for the "Thursdays Trivia Throwdown" KFOV.ORG for more info on this great group!

Great 🍻, phenomenal 🍕, and a portion going to cancer research! 🙏 It doesn't get better than that! #TogetherWeFightCancer

@romans_racing
@albaughfamilystables

@romans_racing
@albaughfamilystables

Meet Kale's Angel. Trained by client Peter Miller and co-owned by @tkagele. Named for Tom's young cousin Kale Robinson who unexpectedly passed away at 17 this past February. The 2yo Complexity colt convincingly won the Advent Stakes @oaklawnhotsprings over the weekend before the cheering (and I'm sure teary) eyes of his family, including his parents and grandparents. Pointing to heaven in the winner's circle, Tom paid tribute to the colt's beloved namesake who just might have had a part in the win. Next stop? Maybe the Arkansas Derby. 🙏 Congratulations and best of luck to all. Thank you for sharing the story.

Kale's Angel one to watch. For many reasons.

📷 Coady Media

Meet Kale's Angel. Trained by client Peter Miller and co-owned by @tkagele. Named for Tom's young cousin Kale Robinson who unexpectedly passed away at 17 this past February. The 2yo Complexity colt convincingly won the Advent Stakes @oaklawnhotsprings over the weekend before the cheering (and I'm sure teary) eyes of his family, including his parents and grandparents. Pointing to heaven in the winner's circle, Tom paid tribute to the colt's beloved namesake who just might have had a part in the win. Next stop? Maybe the Arkansas Derby. 🙏 Congratulations and best of luck to all. Thank you for sharing the story.

Kale's Angel one to watch. For many reasons.

📷 Coady Media

A wonderful evening celebrating the innovation and ground-breaking work being done to protect the horses - and the humans who ride them. I was honored to introduce this year's @uofl_equine @universityoflouisville John W. Galbreath Award winner Dr. David Lambert, founder of @equineanalysissystems and StrideSAFE. Congratulations!
MORE INFO: www.stridesafeusa.com

A wonderful evening celebrating the innovation and ground-breaking work being done to protect the horses - and the humans who ride them. I was honored to introduce this year's @uofl_equine @universityoflouisville John W. Galbreath Award winner Dr. David Lambert, founder of @equineanalysissystems and StrideSAFE. Congratulations!
MORE INFO: www.stridesafeusa.com

Love the tough, blue collar feel of this group! ##ClaimingCrown this Saturday!

Love the tough, blue collar feel of this group! ##ClaimingCrown this Saturday!

Congratulations @cheminaudvincent!

CHEMINAUD MARKS RETURN TO KENTUCKY CIRCUIT WITH SATURDAY MAIDEN WIN – Jockey Vincent Cheminaud made a successful return to Churchill Downs on Saturday when he piloted 2-year-old Maui Strong to victory in a maiden special weight contest on the turf. The win, for owners West Point Thoroughbreds, Blue Devil Racing Stable, Edwin Barker, and trainer Dale Romans, highlighted Cheminaud’s reentry into the Kentucky circuit.
A former rider for Juddmonte in France, Cheminaud has set his sights on more consistent opportunities in Kentucky, where he is now represented by Jake Romans.

“It’s great to be back here at Churchill Downs,” Cheminaud remarked. “I’m looking forward to riding in Kentucky the rest of the year.”

Prior to shifting his tack back to Kentucky, Cheminaud was riding this year at tracks across the Mid-Atlantic and Tampa Bay Downs. He plans to ride at Turfway Park this winter.

Congratulations @cheminaudvincent!

CHEMINAUD MARKS RETURN TO KENTUCKY CIRCUIT WITH SATURDAY MAIDEN WIN – Jockey Vincent Cheminaud made a successful return to Churchill Downs on Saturday when he piloted 2-year-old Maui Strong to victory in a maiden special weight contest on the turf. The win, for owners West Point Thoroughbreds, Blue Devil Racing Stable, Edwin Barker, and trainer Dale Romans, highlighted Cheminaud’s reentry into the Kentucky circuit.
A former rider for Juddmonte in France, Cheminaud has set his sights on more consistent opportunities in Kentucky, where he is now represented by Jake Romans.

“It’s great to be back here at Churchill Downs,” Cheminaud remarked. “I’m looking forward to riding in Kentucky the rest of the year.”

Prior to shifting his tack back to Kentucky, Cheminaud was riding this year at tracks across the Mid-Atlantic and Tampa Bay Downs. He plans to ride at Turfway Park this winter.

Outrider Lee Lockwood''s horse K Bub thinks he's the disciplinarian here as they corral a loose horse this morning @churchilldowns. I guess K is for Killer.

Outrider Lee Lockwood''s horse K Bub thinks he's the disciplinarian here as they corral a loose horse this morning @churchilldowns. I guess K is for Killer.

Still savoring what is left of the most beautiful fall season in recent memory!
@secondstride

Still savoring what is left of the most beautiful fall season in recent memory!
@secondstride

Thanks to @churchilldowns Magazine and Rebecca of @churchill_downs_recreation for featuring the backside workers' soccer tournaments in this great article! Thrilled to share my photography in this high quality publication and so glad this group is part of the Fall edition! See the entire edition at churchilldownsincorporated.com/magazine/

Thanks to @churchilldowns Magazine and Rebecca of @churchill_downs_recreation for featuring the backside workers' soccer tournaments in this great article! Thrilled to share my photography in this high quality publication and so glad this group is part of the Fall edition! See the entire edition at churchilldownsincorporated.com/magazine/

Hats off to the @churchill_downs_recreation program for a successful 2024 season of tournaments (summer and fall). The talent level is amazing and SO much fun to watch. 👏⚽️🏆

Hats off to the @churchill_downs_recreation program for a successful 2024 season of tournaments (summer and fall). The talent level is amazing and SO much fun to watch. 👏⚽️🏆

Who else sees it? 🧐💨
#KineticControl

Who else sees it? 🧐💨
#KineticControl

Happy National Pasta Day! 🍝

Happy National Pasta Day! 🍝

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